News & Announcements
Discover the latest news and industry updates from GroundTruth.
GroundTruth Wins MarTech Breakthrough Award for Best Overall Mobile Marketing Company
We’re thrilled to share the news that GroundTruth has received the “Best Overall Mobile Marketing Company” award by MarTech Breakthrough, an independent organization that recognizes the top companies, technologies, and products in the global marketing technology industry today. The mission…
GroundTruth Teams With Technomic To Track Restaurant Sales Across 200 Brands
“Consumers may aspire online, but they live offline—no one travels to a restaurant without genuine intent,” says GroundTruth CMO Eric Hadley. The new partnership will examine specific menu items and dayparts to help restaurants answer questions about “intent.” Read the…
The Start-Ups Behind New York’s Retail Reawakening
Nestled on Madison Avenue just out of view from Chanel and hardly 100 yards in front of the tallest residential building in the world is Rebag’s modest second New York store. The luxury handbag resale company opened the space in…
Could the showroom model ‘save’ the high street?
You don’t have to work in the retail industry to see doomsday headlines on the stage of the British high street plastered across newspapers nation-wide. But does the high street actually need saving? It cannot be denied that the UK…
Want to Know Where Cannes Attendees Actually Spent Time This Year? Hint: Branded Beaches
It’s easy to look at Instagram posts from Cannes Lions festival attendees and wonder what exactly they did while there. Drink rosé on a yacht? Listen to a meditation guru? And why, exactly, do companies need to be at the festival. You’ll have…