News & Announcements
Discover the latest news and industry updates from GroundTruth.
With Product Launch, GroundTruth Helps CPG Brands Focus on ROI
With a new suite of performance-based pricing models, the global location tech firm GroundTruth is looking to tackle some of the most common spending challenges faced by major brand advertisers today. GroundTruth’s new suite of solutions is being dubbed True Performance, and…
GroundTruth Announces Suite of Performance-Based Pricing Models, Including Offline Sales for CPG Brands
The new suite of solutions brings better accountability and insight into the role location-based marketing can play into a brand’s bottom line.
Honda and Amplifi team up with GroundTruth and Rippll to drive people into dealerships with UK’s first third-party verified Cost Per Visit model
GroundTruth, the leading global technology platform driving offline visits and sales by leveraging location as the source of intent, announced today it is bringing the groundbreaking 3rd party verified pay-for-performance model that drives offline visits, Cost Per Visit (CPV), to the UK.
8 Companies Offering Employee Appreciation Day Initiatives
Employee Appreciation Day falls on the first Friday of March each year. In 2018, that means it’s coming up in about a week, on March 2. While not every company observes it (or realizes it exists), others go the extra…
To fight fraud, identify a combination of signals that can’t be faked
Digital advertisers spend as much as 20% of their ad budget selling to penniless robots. That’s according to ad verification company Adloox whose research indicates that fraud is on the rise and worsening. The newest breed of bots armed with machine learning and…