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News & Announcements

Discover the latest news and industry updates from GroundTruth.

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  • June 10, 2016

Something unexpected is happening at Chipotle

If you’ve recently found yourself battling lines at your local Chipotle, you aren’t alone. The restaurant chain is showing signs of recovering from its nightmarish start to the year after a string of high-profile food poisonings left it without customers.…

Read MoreSomething unexpected is happening at Chipotle
  • June 8, 2016

How location based marketing is becoming a strategic imperative

There have been major paradigm shifts in the retail marketplace – we’ve seen the recent collapse of high street brands such as BHS and Austin Reed; e-commerce giants such as Amazon are seeing exponential growth. Despite this growth, 90% of…

Read MoreHow location based marketing is becoming a strategic imperative
  • June 8, 2016

Location, the next big digital category says, xAd Founder and CEO

Location is a way to make life better and more convenient. It is just like your remote which basically does everything for you, without telling. Location allows to index the physical world. It provides real-time marketing opportunities to various companies,…

Read MoreLocation, the next big digital category says, xAd Founder and CEO
  • May 27, 2016

RANKED: The 37 hottest pre-IPO ad tech startups of 2016

The ad tech IPO market has dried up in the last 18 months. Public ad tech stocks have fallen 13% this year. But the private ad tech market is still bustling. Plenty of ad tech companies are getting snapped up…

Read MoreRANKED: The 37 hottest pre-IPO ad tech startups of 2016
  • May 24, 2016

The Predictive Power Of Location

Search engine optimization helps marketers deliver the right answers to inquisitive consumers in a timely fashion. Social media channels, on the other hand, let brands connect and engage consumers in real time. But while these twin marketing tools are excellent…

Read MoreThe Predictive Power Of Location
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