News & Announcements
Discover the latest news and industry updates from GroundTruth.
xAd Skims $250 Million Run Rate Off Surge in Location-Based Marketing
NYC’s xAd has announced projected annual revenue of $250 million, giving it the potential to be the highest-earning player in mobile location marketing. The company, which utilises location data to drive sales for retailers, made the announcement off the back…
Mobile advertisers want to know exactly where you are. This company tells them.
Unless your company is called Facebook or Google, you will have a hard time building a growing business selling mobile ads. xAd, a seven-year-old firm that provides mobile location data to retail marketers, says it’s bucking the trend. The New York-based private shop…
Finding the ‘marketing moment’: Why it’s all about location
As part of The Digital Trading Awards Programme we hear from Steve Wing, VP, Mobile and Marketplace – International at Rubicon Project and Imran Khan is Head of Programmatic & Partnerships at xAd, Inc. In the marketing world, we often…
Advertising Week 2016 and the Future of Automated Advertising
Advertising Week Europe 2016 is descending upon London this week and it promises to be a congregation of the brightest minds across the advertising spectrum, fuelling great conversation, experimentation and innovation. Similarly to the Cannes Lions festival, the influence of…
‘Everything that can be traded programmatically will be’ (but a few things have to change first)
In as little as five years, all forms of ‘traditional media’ could be traded using programmatic, or automated, media buying technologies. Although resistance from the old guard, concerns around regulations, and the ongoing ‘tech fear’ (as well as headaches) is…