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News & Announcements

Discover the latest news and industry updates from GroundTruth.

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  • February 23, 2017

Do Manhattanites love Chick-fil-A as much as the rest of the country?

Chick-fil-A has certainly been expanding in New York City. In August, the chicken and waffle fries franchise opened its third spot. It also unveiled plans to open a “roof top” restaurant over in the Financial District. Still, the franchise sees…

Read MoreDo Manhattanites love Chick-fil-A as much as the rest of the country?
  • February 23, 2017

Location Marketing Experts xAd Announces Expansion into Nine European Markets

London, UK – Feb. 23, 2017 – xAd Inc, the global leader in location intelligence that drives sales, announced today the launch of their location-based technology into 9 new countries across the Nordic, DACH and Benelux regions, bolstering the number of unique devices…

Read MoreLocation Marketing Experts xAd Announces Expansion into Nine European Markets
  • February 20, 2017

These Mobile Innovators Are Shaping the Future of Advertising

The mobile marketing landscape has grown more heavily populated with important players, many of whom quietly operate behind the scenes while some of their more brand-centric industry peers enjoy a greater share of the limelight. Adweek beat the bushes in search…

Read MoreThese Mobile Innovators Are Shaping the Future of Advertising
  • January 6, 2017

Is Mobile Ad Targeting The Next Philanthropic Frontier?

When law enforcement agencies believe that a child has been abducted and is in imminent danger, they issue an Amber Alert to share the type of car and plate number with the general public. Since the program began offering digital…

Read MoreIs Mobile Ad Targeting The Next Philanthropic Frontier?
  • December 29, 2016

The 30 most powerful women in mobile advertising

Each year, Business Insider celebrates the best and the brightest women in the mobile advertising industry — a sector that has traditionally been dominated by men. We ask readers and companies to nominate who they think are the most influential women…

Read MoreThe 30 most powerful women in mobile advertising
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