News & Announcements
Discover the latest news and industry updates from GroundTruth.
Mobile Marketers Are Starting to Only Charge Brands for Ads That Drive Foot Traffic to Stores
Four screens mounted to the walls of xAd’s headquarters in New York’s One World Trade Center flip through the location-based advertising player’s 100 million mapped stores and locations, constantly refreshing to show brands where smartphone-toting consumers are currently looking at…
Location Player xAd Intros Performance Metric For Foot Traffic
XAd only wants advertisers to get paid if someone actually walks in the door. On Thursday, the location-based mobile ad network said it would allow brands to transact on a cost-per-visit (CPV) basis. Advertisers will be able to make media…
xAd Pushes the Industry Forward By Introducing First-to-Market Cost Per Visit Model, Guaranteeing Offline Visits
NEW YORK, NY – March 16, 2017 – xAd Inc, the global leader in location intelligence that drives sales, today launched the industry’s first pay-for-performance model for driving offline visits called Cost Per Visit. This solution is patent pending and third-party validated…
Do Manhattanites love Chick-fil-A as much as the rest of the country?
Chick-fil-A has certainly been expanding in New York City. In August, the chicken and waffle fries franchise opened its third spot. It also unveiled plans to open a “roof top” restaurant over in the Financial District. Still, the franchise sees…
Location Marketing Experts xAd Announces Expansion into Nine European Markets
London, UK – Feb. 23, 2017 – xAd Inc, the global leader in location intelligence that drives sales, announced today the launch of their location-based technology into 9 new countries across the Nordic, DACH and Benelux regions, bolstering the number of unique devices…