News & Announcements
Discover the latest news and industry updates from GroundTruth.
Microsoft Ventures invests in four more startups; creates AI fund
Microsoft Ventures has added four more companies to its investment portfolio. Microsoft’s venture arm, announced in May 2016, also is establishing an AI-specific fund, officials said on December 12. Officials said today’s announcement of an investment in Element AI, an…
xAd Raises $42.5M Series E, Acquires WeatherBug; Accelerates Location Technology to Predict Where Consumers Will Go Next
NEW YORK, NY – Nov. 15, 2016 – xAd, Inc., the global leader in location intelligence that drives sales, today announced it has acquired WeatherBug (a division of Earth Networks), including its mobile and web properties: WeatherBug mobile, desktop and iWatch apps,…
Location intelligence firm xAd raises $42.5 million and acquires WeatherBug
Location intelligence firm xAd has raised $42.5 million in a fifth round of funding and has acquired weather-data site WeatherBug to further its ambition of predicting where consumers will go next. In this deal, New York-based xAd is acquiring the…
xAd raises $42.5M more, buys WeatherBug to boost location-specific marketing
xAd, the ad network that serves you ads in apps and mobile web pages based on your location, is today announcing another hefty round of funding, as well as its first acquisition in the world of consumer apps to grow its audience…
10 Digital Marketing Innovators You Should Know
Shashi Seth, 52, chief product officer, xAd It’s no accident that Shashi Seth is focused on location data. He worked with experimental global positioning systems at NASA back in the 1980s Today, he is using his expertise in the field…