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News & Announcements

Discover the latest news and industry updates from GroundTruth.

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  • February 20, 2017

These Mobile Innovators Are Shaping the Future of Advertising

The mobile marketing landscape has grown more heavily populated with important players, many of whom quietly operate behind the scenes while some of their more brand-centric industry peers enjoy a greater share of the limelight. Adweek beat the bushes in search…

Read MoreThese Mobile Innovators Are Shaping the Future of Advertising
  • January 6, 2017

Is Mobile Ad Targeting The Next Philanthropic Frontier?

When law enforcement agencies believe that a child has been abducted and is in imminent danger, they issue an Amber Alert to share the type of car and plate number with the general public. Since the program began offering digital…

Read MoreIs Mobile Ad Targeting The Next Philanthropic Frontier?
  • December 29, 2016

The 30 most powerful women in mobile advertising

Each year, Business Insider celebrates the best and the brightest women in the mobile advertising industry — a sector that has traditionally been dominated by men. We ask readers and companies to nominate who they think are the most influential women…

Read MoreThe 30 most powerful women in mobile advertising
  • December 12, 2016

Microsoft Ventures invests in four more startups; creates AI fund

Microsoft Ventures has added four more companies to its investment portfolio. Microsoft’s venture arm, announced in May 2016, also is establishing an AI-specific fund, officials said on December 12. Officials said today’s announcement of an investment in Element AI, an…

Read MoreMicrosoft Ventures invests in four more startups; creates AI fund
  • November 15, 2016

xAd Raises $42.5M Series E, Acquires WeatherBug; Accelerates Location Technology to Predict Where Consumers Will Go Next

NEW YORK, NY – Nov. 15, 2016 – xAd, Inc., the global leader in location intelligence that drives sales, today announced it has acquired WeatherBug (a division of Earth Networks), including its mobile and web properties: WeatherBug mobile, desktop and iWatch apps,…

Read MorexAd Raises $42.5M Series E, Acquires WeatherBug; Accelerates Location Technology to Predict Where Consumers Will Go Next
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