News & Announcements
Discover the latest news and industry updates from GroundTruth.
xAd tackles domestic abuse in its challenge for Do It Day in the US
Leading location-based marketing company xAd is using its location technology for good for The Drum’s Do It Day on November 10. The company is looking to change the world by building a mobile phone app that can be a lifesaving…
GeoBlocks offer more precise location targeting and analytics, says xAd
Location intelligence platform xAd held an event in New York today for agencies and brands — “On Location.” While location intelligence is a hot topic, most marketers have only limited understanding of the space and its implications for the whole…
Dunkin’ Donuts John Costello: Big Data Is Not A Strategy
The former Dunkin’ Brands president advised marketers on turning data into action at xAd‘s On Location conference. In 2016, brands have access to more data than ever before — but the downside is that this data onslaught has many marketers…
xAd and AdMaster Launch First Mobile Advertising Measurement Solution that Links Campaign Performance to In-Store Visitation in China
Shanghai, September 2nd, 2016 — xAd, the global leader in location intelligence that drives sales, today announced its partnership with AdMaster, a leading marketing data technology company to provide its clients with a domestic measurement solution that links mobile campaign delivery…
“Always-on” mobile consumers are making purchasing decisions faster than ever, xAd reports
xAd, a leader in location-based intelligence that drives sales, has revealed the extent of consumers’ use of smartphones to research and make purchasing decisions. The study examines how consumer’s relationships with mobile and physical location affects purchase behaviour and decision. The findings…