News & Announcements

As part of The Digital Trading Awards Programme we hear from Steve Wing, VP, Mobile and Marketplace – International at Rubicon Project and Imran Khan is ‎Head of Programmatic & Partnerships at xAd, Inc. In the marketing world, we often…

Advertising Week Europe 2016 is descending upon London this week and it promises to be a congregation of the brightest minds across the advertising spectrum, fuelling great conversation, experimentation and innovation. Similarly to the Cannes Lions festival, the influence of…

In as little as five years, all forms of ‘traditional media’ could be traded using programmatic, or automated, media buying technologies. Although resistance from the old guard, concerns around regulations, and the ongoing ‘tech fear’ (as well as headaches) is…

Macy’s is getting experimental with location data. “Location data can help us move from cross-device to omnichannel,” said Kimberly Yarnell, VP of digital media at Macy’s, speaking at the Mobile Marketing Association’s mobile location leadership forum on Thursday in New…

Location is the context for a meaningful experience, said Macy’s Kimberly Yarnell — and in-store visits can be the best predictor of intent. Macy’s arrived relatively early to the beacon party, initially deploying roughly 4,000 Bluetooth devices across its 850…