News & Announcements
Discover the latest news and industry updates from GroundTruth.
Location-Based Marketing Is Fast Becoming Essential to Remain Competitive, Says New Study
New York, NY – March 23, 2016 – Location-based mobile advertising is fast becoming a competitive differentiator, according to a new report by Forbes Insights, in association with xAd: “Location: A Strategic Marketing Imperative.” With mobile surpassing desktop computers as the most…
The 4A’s Reveals Winners of the 2016 Partner Awards
The 4A’s, the leading trade association representing the advertising agency business, closed out the first day of its flagship conference, Transformation, by unveiling the winners of the second annual 4A’s Partner Awards. The 4A’s Partner Awards recognize creative excellence that…
Taco Bell’s Mobile Ads Are Highly Targeted to Make Users Crave Its Breakfast Menu
Millennial-savvy Taco Bell is using a handful of intriguing targeting tools to reach its audience as soon as they wake up in the morning as part of a campaign to promote its new breakfast menu. Last week, Taco Bell launched…
2016 Ad-to-Action Award Winners Announced
xAd wins in the Mobile category at the Local Search Association (LSA) Ad-to-Action Awards! With 100 entries this year, the competition was fierce for the 2016 Ad-to-Action Awards. The finalists represented a variety of interesting agencies, publishers, tech providers and…
xAd and OUTFRONT Media Ink MarketPlace Beta Partnership
New York, NY – March 3, 2016 – xAd, the leading location platform that enables marketers to reach the right people based on the real places they visit every day, announced a partnership with OUTFRONT Media Inc. (NYSE: OUT), one of the largest out-of-home media companies…