Auto Industry
Car Dealer Advertising Platform
Location marketing that drives engagement and generates loyalty
The average auto-shopper visits two dealerships before purchasing a vehicle. That means you need to make the most of each visit. Use location to entice auto-shoppers to visit your dealership and reach the right people when they’re ready to make a purchase.
Why location works for auto
Auto-shoppers are spending more time than ever researching online before visiting a dealership. With that in mind, it’s more important than ever to make the most of every visit. Stay top of mind when someone visits an auto lot and after they leave.
64%
Of auto shoppers visit multiple dealerships within two weeks
2
The average number of dealers an auto-shopper visits before making a purchase
Tactics to drive results for auto
Top tips for running successful campaigns in Ads Manager
Real-time radial targeting around your location
This works especially well if there are other dealerships nearby
Competitive conquesting of your competitors’ visitors
Capture market-share by enticing people to your dealership after they’ve visited a nearby competitor
Reach Behavioral Audience groups based on past visitation
For example, in-market for auto, luxury auto enthusiasts, etc.
Case Study / Toyota
How GroundTruth helped Toyota steer high-intent customers to their dealerships
1
Visits driven to specified dealerships
Case Study / BMW
How BMW used location technology to drive luxury consumers to local dealerships
1 %
increase
in engagement rates
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