Car dealer advertising platform
Location marketing that drives engagement and generates loyalty.
The average auto-shopper visits two dealerships before purchasing a vehicle. That means you need to make the most of each visit. Use location to entice auto-shoppers to visit your dealership and reach the right people when they’re ready to make a purchase.
Tactics to drive results for auto
Top tips for running successful campaigns in Ads Manager.
Location Audience Targeting
Location Audience enables marketers to target auto shoppers based on past visitation behavior to specific business locations or points of interest.
Behavioral Audience Targeting
GroundTruth Behavioral Audience Targeting enables marketers to reach consumers based on demographic information and past visitation behavior to specific business locations or points of interest.
Powered by the largest network of weather sensors, weather triggering enables marketers to target against many weather conditions and quantifiable weather parameters including temperatures, wind, UV index and alerts.
Retarget a consumer who you know has previously been served an ad to reemphasize the message, build loyalty, and prompt consumers further down the sales funnel.
Why Location and CTV Works for Auto
TV Ads Built to Reach Cord-Cutters
Compared to traditional media, like broadcast or radio, CTV allows dealerships to target specific audience segments. AND, with no ratings estimates and Posting.
There was a 92% spike in the time spent streaming among American households from July 2019 to July 20201.
Placing video ads in an environment built for visual consumption and engagement increases its effectiveness.
Our Technology Ensure You Reach the Right Audience
Activating with GroundTruth’s CTV & OTT offering, brands and agencies can not only bundle their targeting efforts across devices (mobile, desktop, CTV) and media plans, but can also measure the impact of these ads on physical visits.
Measure dealership visits post ad exposure.
Auto Insights Brief
In GroundTruth’s October 2021 Lean Auto Insights Brief, we analyze foot traffic trends across key car buying demographics, compare the auto brands that have been thriving with the ones that struggled this last year. We also dig into the visitation trends before and after consumers buy a new/ used car.
Driving Demand: The Future of Auto & CTV
Although car sales were down in 2020, there is optimism about a potential auto sales rebound in 2021. As car shoppers re-enter the market, expectations have changed.
Hosted by Dimitri Kotsis, Nick CybelaBen, Erik Carlson
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