To provide a trustworthy and actionable
understanding of local communities
We’ve built a global suite of products and technology based on an accurate understanding of offline consumer behavior and a relentless focus on relevance, insights, and predictability; all while setting the standards of ethics, compliance and privacy protection.
Consumer privacy & compliance has always been at the center of what we do – we’ve built privacy protections directly into the architecture of our platform.
We never grade our own homework – we enlist third-parties to audit our data and measure campaign performance.
- 1We build world-class products & offer services that cater to businesses of all sizes and needs.
- 2Our platform provides the easiest and most effective way to integrate location technology into your marketing strategy.
- 3If you’re looking to increase brand awareness, drive store visits or uncover insights about your key audience, we have the tools and expertise to help you exceed your goals and KPIs.
- 1Whether you’re a mom and pop shop or a national chain, understanding what’s happening outside the walls of your business is crucial to your decision making.
- 2We’ve spent over a decade precisely mapping the physical world to better understand consumer behaviors within their unique localities.
- 3We offer our location technology to businesses and causes that positively impact people and inspire change.
See Real Results
Case Study / Athleta
To increase brand awareness and sentiment among Athleta's target audience.
Case Study / Toyota
How GroundTruth helped Toyota steer high-intent customers to their dealerships
Visits driven to specified dealerships
Case Study / Outback Steakhouse
To increase awareness and intent to dine for lunch and dinner while driving traffic into restaurant locations.
Trusted to deliver the GroundTruth.
Ground Truth (n): Information provided by direct observation as opposed to information provided by inference.