Discover the latest news and industry updates from GroundTruth.
NEW YORK, NY – March 16, 2017 – xAd Inc, the global leader in location intelligence that drives sales, today launched the industry’s first pay-for-performance model for driving offline visits called Cost Per Visit. This solution is patent pending and third-party validated…
Chick-fil-A has certainly been expanding in New York City. In August, the chicken and waffle fries franchise opened its third spot. It also unveiled plans to open a “roof top” restaurant over in the Financial District. Still, the franchise sees…
London, UK – Feb. 23, 2017 – xAd Inc, the global leader in location intelligence that drives sales, announced today the launch of their location-based technology into 9 new countries across the Nordic, DACH and Benelux regions, bolstering the number of unique devices…
The mobile marketing landscape has grown more heavily populated with important players, many of whom quietly operate behind the scenes while some of their more brand-centric industry peers enjoy a greater share of the limelight. Adweek beat the bushes in search…
When law enforcement agencies believe that a child has been abducted and is in imminent danger, they issue an Amber Alert to share the type of car and plate number with the general public. Since the program began offering digital…
Each year, Business Insider celebrates the best and the brightest women in the mobile advertising industry — a sector that has traditionally been dominated by men. We ask readers and companies to nominate who they think are the most influential women…
Microsoft Ventures has added four more companies to its investment portfolio. Microsoft’s venture arm, announced in May 2016, also is establishing an AI-specific fund, officials said on December 12. Officials said today’s announcement of an investment in Element AI, an…
NEW YORK, NY – Nov. 15, 2016 – xAd, Inc., the global leader in location intelligence that drives sales, today announced it has acquired WeatherBug (a division of Earth Networks), including its mobile and web properties: WeatherBug mobile, desktop and iWatch apps,…
Location intelligence firm xAd has raised $42.5 million in a fifth round of funding and has acquired weather-data site WeatherBug to further its ambition of predicting where consumers will go next. In this deal, New York-based xAd is acquiring the…
xAd, the ad network that serves you ads in apps and mobile web pages based on your location, is today announcing another hefty round of funding, as well as its first acquisition in the world of consumer apps to grow its audience…