GroundTruth Introduces Geo-contextual and Audience Targeting for OTT/CTV
GroundTruth, the leading location-based marketing and advertising technology company, announced the full availability of its OTT/CTV advertising solutions.
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Read MoreGroundTruth Introduces Geo-contextual and Audience Targeting for OTT/CTV
25 Companies We Love on The Muse—and They’re Hiring!
Proud to share that GroundTruth made The Muse’s list of top companies that they “love”. Learn more about life at GroundTruth and our open roles spanning Data Science, Product, Marketing, Sales, Account Management, and more. Read the full article here.
GroundTruth Acquires Self-Serve Local Ad Platform Addy
GroundTruth, the leading location-based marketing and advertising technology company, announced today that it has acquired Addy, a leading online local advertising store.
Super Bowl LV Ads Spotlight Brand Value Setting the Stage for 2021
During any other normal year, the days following the Super Bowl would be a time when many of us circle the water cooler to talk about the most creative, amusing ads that were aired during the big game. The challenge,…
GroundTruth Ranked one of Ad Age’s 2021 Best Places to Work
Despite the difficulties that 2020 brought, we are so thankful for our team’s efforts to continually propel this company forward and make GroundTruth an amazing environment to be a part of. We believe that innovative technology starts with the best…
Locating Holiday Success for Small Businesses
The holiday season is always a crucial time of year for small business retailers. With the added financial strain of the pandemic, it’s more important than ever that business owners think creatively to maximize sales while keeping shoppers and employees…
GroundTruth Wins a Shorty Social Award for our work with No Kid Hungry
GroundTruth won a Shorty Social Good award in the category of Business-NGO for our work with No Kid Hungry on a COVID-19 Relief campaign. Read more about the 2020 campaign here. We’re proud of our partnership with No Kid Hungry…
Scary Forecast in Halloween Foot Traffic
What can retailers expect this halloween season? With a few people heading in-store, learn more about location-based ads can drive more online sales for your brand. Read the complete article on Adweek.
GroundTruth Announces New Chief Executive Officer and Appointment of Senior Management to its Leadership Team
GroundTruth President Stephen McCarthy named CEO; Accomplished leaders with deep functional expertise elevated to C-suite appointments to support continued growth and innovation.
GroundTruth Uses Location Data to Reach ‘Pick-Up Loyalists’
GroundTruth has mapped more than 2,900 Walmart Online Grocery Pick-Up zones within Walmart parking lots, which means brands using GroundTruth’s technology can now build accurate custom audience segments comprised of these specific shoppers. “By mapping these pick-up areas, not only…