[gtranslate]

MEDIA MENTION

Toyota drives 1,200 dealer visits with location-based mobile ads

The Tri-State Toyota Dealers Association drove 1,200 visits in a month to dealer lots with an ad campaign that relied on mobile location data for improved targeting, per an announcement. Location-based audience targeting urged prospective car buyers to visit specific dealerships in Delaware, Pennsylvania and New Jersey.

Read the article on Mobile Marketer.