What is GroundTruth?
GroundTruth is the leading location data platform for driving in-store visits. Using its proprietary Blueprints technology, GroundTruth…
GroundTruth is the leading location data platform for driving in-store visits. Using its proprietary Blueprints technology, GroundTruth…
Geofencing Advertising is a form of location-based advertising, where any time a potential customer enters a geographically…
Location-based advertising is the process of serving advertising messages based on location as the targeting parameter. Typically,…
Accuracy will depend on the type of geofencing employed. Radial geofencing, which is the most common form…
What are the two pricing models for Geofencing campaigns? There are typically two buying models for Geofencing…
Zip code targeting is a tactic used by advertisers in order to reach the desired audiences with…
There are several ways to set up geofencing around a location, each with varying levels of accuracy for…
GroundTruth’s proprietary mapping technology, Blueprints, maps the real world in a virtual environment with the highest levels…
Geomarketing is popular amongst marketers and advertisers who wish to market a product or service to potential…