FAQ: How to Set Up Blueprints in GroundTruth
No matter what industry, from quick-service restaurants to retail and banks, in-store visits and foot traffic are…
Archives Faqs
Read NowFAQ: How to Set Up Blueprints in GroundTruth
What is GroundTruth?
GroundTruth is the leading location data platform for driving in-store visits. Using its proprietary Blueprints technology, GroundTruth…
How Does Geofencing Advertising Work?
Geofencing Advertising is a form of location-based advertising, where any time a potential customer enters a geographically…
How Does Location-based Advertising Work?
Location-based advertising is the process of serving advertising messages based on location as the targeting parameter. Typically,…
How Accurate is Geofencing?
Accuracy will depend on the type of geofencing employed. Radial geofencing, which is the most common form…
How Much Does Geofencing Cost?
What are the two pricing models for Geofencing campaigns? There are typically two buying models for Geofencing…
How to Target Zip Codes?
Zip code targeting is a tactic used by advertisers in order to reach the desired audiences with…
How to Set Up Geofencing?
There are several ways to set up geofencing around a location, each with varying levels of accuracy for…
How to Do Hyper-local Geo Targeting?
GroundTruth’s proprietary mapping technology, Blueprints, maps the real world in a virtual environment with the highest levels…
Who Uses Geomarketing?
Geomarketing is popular amongst marketers and advertisers who wish to market a product or service to potential…