What is Foot Traffic Attribution?

Foot traffic attribution is the ability to attribute physical store traffic to your digital ads. Foot traffic attribution connects the real world behavior of consumers to the ad exposure they received. It is the ability to quantify how much the out-of-home or digital exposure influenced them to visit a physical store location. The GroundTruth Foot Traffic Tracker tracks consumer visitations to businesses. The GroundTruth Foot Traffic Tracker is a great source for marketers to obtain high-qulality, reliable data and insights about consumer trends.