2022-Marketing-Game-Plan: How Agencies and Brands are Gearing Up for the Year
Business plans had to be ever-evolving with companies making fast-paced adjustments to customer experience in 2020 and 2021. Accordingly, marketing plans had to be nimble and reactive. After almost two years of planning for the unexpected, marketers hope that the stabilization and growth seen at the end of this year will continue into the new year.
How should marketers approach a new year of opportunities? Hear from a mix of brands and agencies on how they are planning for next year, including:
- Learnings from 2021 and how it will shape 2022 plans
- Key consumer trends and behaviors to keep in mind
- Strategies that every marketer needs in their campaign setup toolkits