Ace Your 2023 Back-to-School Campaign

Download GroundTruth's 2023 Back-to-School and Tax-Free Days Strategy Guide for more. We'll cover 2022 shopping trends and insights in major verticals like retail and CPG, highlight key opportunities to maximize your marketing strategies, and provide focused recommendations related to the 2023 back-to-school season.

While the school season for many students in the U.S. begins in August or September, retailers begin gearing up for back-to-school in the early weeks of summer.

GroundTruth observes real-world visitation patterns of back-to-school shoppers. We then use these insights, combined with our proprietary technology, to provide smarter, more effective, and targeted media plans, so you can target the right consumers ahead of the curve.

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