Blog

Expert analysis on trends impacting the marketing landscape.

This Year’s Holiday Shopper: What You Can Expect

How the key behaviors driving holiday shopping this season will impact your customers.

Key findings that explore the critical customer behaviors that will drive the 2025 holiday shopping season and how brands can win.

Let's break down the multi-layered fraud prevention strategy built directly into GroundTruth Ads Manager.

Tired of seeing your campaign reports fall flat? Then it's time to embrace the revenue-driven marketing approach.

A report breaking down Vanity Metrics doesn’t answer the biggest questions that your company’s leadership has about your marketing activities.

Attribution Models can work well, but they can be expensive, resource-intensive, complicated, and time-consuming. Let's talk alternatives.

Focusing on the wrong metrics costs your brand money and devalues contributions your team makes toward revenue goals.

This event highlighted the most important trends from today’s marketing world.

While shifting economic realities will affect your marketing plan, making the right moves now can give your brand a major competitive advantage.