Contextual CTV Solutions
How to drive meaningful connections with your key audiences.
Connected TV (CTV) and Over-the-Top (OTT) mediums provide marketers with the ability to reach specific segments compared to traditional television advertising methods. Not only does GroundTruth power campaigns on CTV and OTT and extend their reach with mobile and desktop media within one easy-to-use platform, but we also measure the impact of the campaign on driving visits to the promoted locations.
In this webinar, you learned:
- The state of the market with a focus on the impact of CTV and OTT
- Unique contextual targeting capabilities to reach specific audiences efficiently and effectively, including GroundTruth’s one-of-a-kind Weather Targeting Solution
- Creative solutions to drive engagement
- Practical applications from our special guest, Darrin McAfee, in a one-on-one fireside chat to discuss campaigns in action