Sharp Auto, a loyal client of Alpha Media, aimed to increase on-lot visits to their auto dealer location. Through collaboration with GroundTruth, Alpha Media deployed innovative and dynamic mobile pre-roll video ads and geofencing targeting tactics to reach consumers in-market for auto.
Real-World Solutions
Noticing a trend of consumers upgrading RVs and older trucks, Sharp Auto and Alpha Media leveraged GroundTruth’s media platform to drive visits and clicks with strategic, dynamic video ads.
Research shows that 40% of car shoppers discover new vehicles they previously weren’t considering due to video marketing, with the average automotive shopper spending 33% of their research time on mobile devices. These statistics, combined with a notable surge in visits and clicks throughout the campaign time period, underscore the effectiveness of GroundTruth and Alpha Media’s strategies in the automotive industry.
Tactical Strategies
Sharp Auto utilized GroundTruth’s location targeting tactics, including geofencing and retargeting, across dynamic mobile video ads to effectively reach in-market for auto consumers who were seen visiting competitor auto dealership locations.
Geofencing
Retargeting
Dynamic mobile pre-roll video ads
Real Business Results
By the Numbers
Total visits over a two
month time period
Average click-through rate
Average cost per visit
Rachel and Anthony are great partners. They are always responsive and willing to brainstorm with us on how we can better leverage GroundTruth. We have worked together for several years and they have continued to not only entertain our many questions but also to support our ideas and requests for advancements in targeting such as adding county level targeting and reporting performance split out by geofence. When approximately 80% of our digital accounts include GroundTruth in the strategy, it is obvious that our success in using the platform is a direct result of the support we receive from them both.
ATHENA
Alpha Media
I have been working with Athena and the Alpha Media group for almost 2 years. They have really stayed on top of my…marketing. Their reporting is honest and very inclusive. Athena is open to and always coming up with great ideas and willing to make changes and tweak campaigns on the go!!! The team is responsive and prompt and brings something new each month when we have the previous month recap. I would recommend the Alpha Media team to anyone outside my area, and would not want them to compete with me with them involved.
CHAD
Sharp Auto
