How to Prepare for the 2022 Halloween Season

Right behind the Holiday season, Halloween is the second-biggest retail event of the year in the United States.

Right behind the Holiday season, Halloween is the second-biggest retail event of the year in the United States. This translates into an optimal opportunity for marketers to provide multi-channel, targeted solutions and swiftly respond to consumer shopping needs in real-time.

GroundTruth's playbook has audience insights and trends that power our recommended marketing strategies to help more efficiently reach your target customers.

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