In this 30 minutes webinar recap, GroundTruth’s Senior Ad Strategist, Erik Carlson, walked through a deep dive into changes in foot traffic trends and recommended tactics on how to reach consumers at the right moments during the 2020 New Year and Super Bowl season.
Key Learnings:
- Foot traffic trends covering fitness, financial services, restaurants, and retail businesses during the New Year and Super Bowl seasons
- How New Year’s resolutions drive changes in visit behavior
- Solutions to reach the right audiences during a time of changing habits
- Top locations and time of day for Super Bowl game day stock-up
- Leverage key location-based tactics to effectively reach shoppers and sports fans during the Super Bowl food-centric event
