Blog
4-19-2023
Five Truths and Myths about CTV Advertising
Learn about the truths and myths around CTV campaigns from the experts themselves! Understand the best CTV ad platforms & examples with GroundTruth today.
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5-25-2022
Best Practices: Blockbuster Marketing Strategies for Entertainment and Retail
In this webinar, we highlighted key strategies to not only identify your key audiences for both entertainment and retail verticals, but also provide recommended tactics to reach them in the right moments to drive conversions.
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4-6-2021
Driving Demand: The Future of Auto & CTV
Driving Demand: The Future of Auto & CTV Although car sales were down in 2020, there is optimism about a […]
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1-25-2021
Shopper Marketing Trends: Key marketing strategies to influence shopper behavior
Shopper Marketing Trends: Key marketing strategies to influence shopper behavior Date: January 21, 2021 Kick start the new year with […]
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10-15-2020
Tech Trends: Major Changes to “Business as Usual”
GroundTruth hosted a virtual event centered around major impacts to businesses, focusing on iOS 14 and the pandemic among the […]
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10-5-2020
Diverse Small Business LeadersDiscuss Challenges and Innovations with Location Tech Leader GroundTruth
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9-29-2020
Top 3 Things to Consider for your Political Cause Media Campaign this Election Year
Every election year presents its own unique set of challenges for agencies eager to connect with voters.
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5-5-2020
Adapting Tactics II – Tax Season, Census and 2020 Elections
As we look forward to the recovery from the COVID-19 pandemic, businesses and consumers will find themselves adjusting to a […]
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12-10-2019
How to Boost New Year and Super Bowl Foot Traffic with Location Marketing
In this 30 minutes webinar recap, GroundTruth’s Senior Ad Strategist, Erik Carlson, walked through a deep dive into changes in […]
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