Five Truths and Myths about CTV Advertising

Learn about the truths and myths around CTV campaigns from the experts themselves! Understand the best CTV ad platforms & examples with GroundTruth today.

Best Practices:  Blockbuster Marketing Strategies for Entertainment and Retail 

In this webinar, we highlighted key strategies to not only identify your key audiences for both entertainment and retail verticals, but also provide recommended tactics to reach them in the right moments to drive conversions.

Driving Demand: The Future of Auto & CTV

Driving Demand: The Future of Auto & CTV Although car sales were down in 2020, there is optimism about a […]

Shopper Marketing Trends: Key marketing strategies to influence shopper behavior

Shopper Marketing Trends: Key marketing strategies to influence shopper behavior Date: January 21, 2021 Kick start the new year with […]

Tech Trends: Major Changes to “Business as Usual”

GroundTruth hosted a virtual event centered around major impacts to businesses, focusing on iOS 14 and the pandemic among the […]

Diverse Small Business LeadersDiscuss Challenges and Innovations with Location Tech Leader GroundTruth

Top 3 Things to Consider for your Political Cause Media Campaign this Election Year

Every election year presents its own unique set of challenges for agencies eager to connect with voters.

Adapting Tactics II – Tax Season, Census and 2020 Elections

As we look forward to the recovery from the COVID-19 pandemic, businesses and consumers will find themselves adjusting to a […]

How to Boost New Year and Super Bowl Foot Traffic with Location Marketing

In this 30 minutes webinar recap, GroundTruth’s Senior Ad Strategist, Erik Carlson, walked through a deep dive into changes in […]