Five Truths and Myths about CTV Advertising
Learn about the truths and myths around CTV campaigns from the experts themselves! Understand the best CTV ad platforms & examples with GroundTruth today.
Erik Carlson
VP, Platform Sales
Best Practices: Blockbuster Marketing Strategies for Entertainment and Retail
In this webinar, we highlighted key strategies to not only identify your key audiences for both entertainment and retail verticals, but also provide recommended tactics to reach them in the right moments to drive conversions.
Driving Demand: The Future of Auto & CTV
Driving Demand: The Future of Auto & CTV Although car sales were down in 2020, there is optimism about a potential auto sales rebound in 2021. As car shoppers re-enter the market, expectations have changed. The role of digital experiences…
Shopper Marketing Trends: Key marketing strategies to influence shopper behavior
Shopper Marketing Trends: Key marketing strategies to influence shopper behavior Date: January 21, 2021 Kick start the new year with innovative shopper marketing solutions to drive visits, sales, and overall performance. Learn how to precisely target key CPG audiences in…
Tech Trends: Major Changes to “Business as Usual”
GroundTruth hosted a virtual event centered around major impacts to businesses, focusing on iOS 14 and the pandemic among the most disruptive this year. While the former gave businesses time to adjust their plans, the latter caught us all off…
Diverse Small Business LeadersDiscuss Challenges and Innovations with Location Tech Leader GroundTruth
Join us for an all-star panel of diverse small business owners to learn how quarantine-life has not only impacted consumer behavior, but their business plans. Learn firsthand how they’ve adjusted to the “new normal” by leaning into location-based ad tech…
Top 3 Things to Consider for your Political Cause Media Campaign this Election Year
Every election year presents its own unique set of challenges for agencies eager to connect with voters.
Adapting Tactics II – Tax Season, Census and 2020 Elections
As we look forward to the recovery from the COVID-19 pandemic, businesses and consumers will find themselves adjusting to a new normal. The IRS has extended the tax filing deadlines to July 15th while the 2020 census bureau has ceased…
How to Boost New Year and Super Bowl Foot Traffic with Location Marketing
In this 30 minutes webinar recap, GroundTruth’s Senior Ad Strategist, Erik Carlson, walked through a deep dive into changes in foot traffic trends and recommended tactics on how to reach consumers at the right moments during the 2020 New Year…