With economic uncertainty still at play, consumers are looking for ways to cut costs — especially in the CPG vertical. Knowing this, CPG marketers & retailers should use this moment to test different tactics, such as promotions and loyalty-related discounts, to identify strategies that will drive different customer segments to continue to spend. As value-focused shoppers head in-store or online, increase favor for your brand by offering discounted pricing or consider targeting your competition’s customers with sweet deals.
Download the latest volume of The Lean: CPG Insights Report to learn:
- Where CPG shoppers are buying products
- Changes in retail foot traffic market share
- Key seasonal celebrations that impact foot traffic
- Top customer segments in each CPG category
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The Lean: CPG Insights Brief Vol. 2 by filling out the form below.
About the Lean:
Between professional careers and personal lives, we understand that there is very little time left to read drawn out white papers. This is why we created The Lean — meaningful marketing insights that help brands make strategic decisions about their marketing campaigns. Specifically designed for easy consumption and quick reference, each issue of The Lean applies offline behavioral data filters and other industry sources to current consumer trends to help understand the impact they are having on business outcomes such as visits and sales. GroundTruth data is sourced from the 30 billion annual global visits observed on its platform. All data is anonymized and aggregated.