The Lean: Entertainment Brief
As we head into the summer season, the entertainment industry is looking for a big turnout as consumers venture out to their favorite venues for some much-needed in-person fun. Foot traffic within several major entertainment categories began to increase by double digits during the summer of 2021 and is expected to have similar, if not stronger, year-over-year growth in the coming months. Not to be excluded from the fray for entertainment-related foot traffic, amusement & theme parks are also expecting to have their fair share of visitation growth in the coming months.
In Volume 1 of GroundTruth’s Entertainment Industry Lean, we unpack the audiences across key entertainment categories to identify overlap between event-goers and key marketing attributes such as brand preferences, frequently visited locations by event-goer audiences, and more. Find out which entertainment categories have already recovered from the pandemic and those that are prime to see breakout growth this summer.
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About the Lean:
Between professional careers and personal lives, we understand that there is very little time left to read drawn out white papers. This is why we created The Lean — meaningful marketing insights that help brands make strategic decisions about their marketing campaigns. Specifically designed for easy consumption and quick reference, each issue of The Lean applies offline behavioral data filters and other industry sources to current consumer trends to help understand the impact they are having on business outcomes such as visits and sales. GroundTruth data is sourced from the 30 billion annual global visits observed on its platform. All data is anonymized and aggregated.
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