INFOGRAPHIC

What People Say Vs.
What They Actually Do

Can you remember what stores you visited last Tuesday? Or what restaurants you frequented in the last month? Marketers currently rely on consumers to accurately report on their behaviors, but memory and opinion can often skew perception. With foot traffic location analysis, marketers gain a real-life and real-time understanding of how and where consumers spend their time. Offering marketers a deeper understanding of audiences, preferences and consumer lifestyle choices.

Sarah Ohle
VP of Marketing Insights