Ace Your Back-To-School Marketing Strategy

Getting ready to head back to the classroom can be weeks to months in the making. While supply chain, issues, inflation, and rising costs continue to be top of mind for shoppers, we anticipate that the back-to-school(BTS) timeframe will be longer and flatter as shoppers try to balance finding the best deals with purchasing items before they sell out.

In this guide, we’ll:

• Dive into 2021 shopping trends and explore expected impact on 2022
• Highlight key opportunities, from timeframes to audiences, to maximize your marketing campaigns
• Provide recommendations on targeting tactics that can drive results, from awareness through to conversion