News & Announcements
Discover the latest news and industry updates from GroundTruth.
GroundTruth Dynamic Intent Prediction, Powered by ZeroToOne.AI, Named “AI-Powered Ad Targeting Solution of the Year” in 2026 MarTech Breakthrough Awards
9th Annual Program Honors the Marketing, Sales and AdTech Innovators Reshaping How Brands Engage, Convert and Grow.
ZeroToOne.AI Deploys Its Large Behavioral Model at Advertising Scale Through GroundTruth, Launching Dynamic Intent Prediction Audiences
This is the first large-scale deployment of ZeroToOne.AI’s Large Behovioral Model through GroundTruth’s enterprise and SMB customer base, bringing true behavioral prediction to advertising.
Powered by ZeroToOne.AI's Proprietary Large Behavioral Model, dynamic AI-predicted audience segments deliver 3x the cost efficiency.
ZeroToOne.AI Acquires GroundTruth to Deploy at Scale an AI Driven Predictive Intelligence Platform for Enterprise Decision Systems
Combines Premier Behavioral AI Platform with one of the World’s Largest Real-World Platforms to Drive Decisions for the Physical Economy.
Acquisition Brings ZeroToOne’s Technology to Scale across GroundTruth’s Extensive Customer Base, Driving Greater Marketing Reach, Efficiency and ROI.
GroundTruth Wins Ad Age’s 2026 Best Places to Work Award
We’re honored to be named one of Ad Age’s Best Places to Work for the 5th time.
GroundTruth Partners with Place Exchange to Expand Into Digital Out-of-Home With Measurable Foot Traffic Attribution
Advertisers can now connect DOOH ad exposure to real-world store visits, closing a critical gap in campaign measurement.