News & Announcements
Discover the latest news and industry updates from GroundTruth.
Honda and Amplifi team up with GroundTruth and Rippll to drive people into dealerships with UK’s first third-party verified Cost Per Visit model
GroundTruth, the leading global technology platform driving offline visits and sales by leveraging location as the source of intent, announced today it is bringing the groundbreaking 3rd party verified pay-for-performance model that drives offline visits, Cost Per Visit (CPV), to the UK.
8 Companies Offering Employee Appreciation Day Initiatives
Employee Appreciation Day falls on the first Friday of March each year. In 2018, that means it’s coming up in about a week, on March 2. While not every company observes it (or realizes it exists), others go the extra…
To fight fraud, identify a combination of signals that can’t be faked
Digital advertisers spend as much as 20% of their ad budget selling to penniless robots. That’s according to ad verification company Adloox whose research indicates that fraud is on the rise and worsening. The newest breed of bots armed with machine learning and…
GroundTruth Takes on Cost-Per-Visit ROI with New Platform
Every business that targets local wants to solve the mystery of balancing ad spend versus the real revenue their campaigns drive home. Pouring money into mobile ads while simply hoping the breadcrumbs draw customers to a location does not suffice.…
GroundTruth Launches Ads Manager
Companies of all sizes can now tap into advanced location data and targeting trusted by world’s largest brands and agencies, including 7 out of the Top 10 Fortune 100 companies.