News & Announcements
Discover the latest news and industry updates from GroundTruth.
Want to Know Where Cannes Attendees Actually Spent Time This Year? Hint: Branded Beaches
It’s easy to look at Instagram posts from Cannes Lions festival attendees and wonder what exactly they did while there. Drink rosé on a yacht? Listen to a meditation guru? And why, exactly, do companies need to be at the festival. You’ll have…
GroundTruth and WeatherBug encourage blood donation during American Red Cross Missing Types campaign
GroundTruth and WeatherBug are proud to partner with the American Red Cross for the Missing Types campaign to drive action and raise awareness of the need for new blood donors.
GroundTruth Turns On-the-Ground Data Into IRL Transactions
When consumers visit physical stores, the likelihood that they will complete a purchase shoots up, especially in comparison to the likelihood they will make a purchase after visiting a digital site. “Visits lead to sales,” was the message of Hongzhe…
GroundTruth President: 5G is “very close” to impacting retail
Serge Matta, President of global tech platform GroundTruth, said 5G is “very, very close” to impacting retail. Through the 5G network, stores in a mall could pinpoint customers’ location, even while they are offline, through constant pinging in the network.…
Ace your back-to-school marketing with location data
The insights you stand to gain from mobile-based location data are invaluable when it comes to targeting the right customers, when and where it matters most. With location insights, you can capitalize on this multi-billion dollar retail opportunity. Here’s how.…