News & Announcements
Discover the latest news and industry updates from GroundTruth.
How P & G’s Pritchard Helped Fuel TAG’s Fight Against Ad Fraud
The Trustworthy Accountability Group, an industry watchdog primarily focused on fighting ad fraud, said Tuesday that the number of companies to have received its “Certified Against Fraud” seal has more than doubled since April, with 26 companies added since then.…
Looking at Location Signals, GroundTruth Looks at Ways to Predict Behavior
Compared to other forms of media, local as its own category is only around nine years old, says Sarah Ohle, vice president of marketing insights at GroundTruth. GroundTruth, a mobile advertising and data tech company (previously xAd), is focused on offline…
Stop Optimizing Out of Dealership Visits
People buy cars in person, not online. Yet automotive marketers continue to rely on digital metrics to measure success, even though research shows there’s no correlation between click-through rates (CTRs) and offline actions. Online performance may appear positive, but it isn’t…
New Research Reveals Location Targeting Is 4X More Cost-Effective Than Online Metrics at Generating Offline Automotive Sales
NEW YORK, October 24, 2017 – According to new research by GroundTruth (formerly xAd), the leading global location technology platform, location-based targeting solutions are 4X more cost-effective at generating a real-world dealership visit than traditional media metrics like Cost Per…
Will The Term ‘Fast Casual’ Still Exist In A Year?
According to foot traffic behaviors, consumer tastes are changing and what was once touted as ‘the future of dining’ may soon not exist, writes GroundTruth’s Sarah Ohle. For those unfamiliar, fast casual eateries are defined by slightly higher check sizes than fast…