News & Announcements
Discover the latest news and industry updates from GroundTruth.
Timberland raised in-store visits by 6% using location-based targeting
Timberland worked with Amplifi, Vizeum and xAd to target fashion-conscious, outdoor-loving 18-34 year-olds with the aim of raising in-store visits. The campaign targeted audiences based on two factors: proximity to a store and lifestyle. In the first case, xAd identified…
D Sharma’s xAd Shifts Location Marketing From Impressions To Guaranteed Outcomes
A Series of Profiles of Thought Leaders Changing the Business Landscape: Dipanshu “D” Sharma, Founder and CEO, xAd. Marketing is about to experience a paradigm shift from proxies for buyer intent like ad engagement or search results, to an…
Mobile Marketers Are Starting to Only Charge Brands for Ads That Drive Foot Traffic to Stores
Four screens mounted to the walls of xAd’s headquarters in New York’s One World Trade Center flip through the location-based advertising player’s 100 million mapped stores and locations, constantly refreshing to show brands where smartphone-toting consumers are currently looking at…
Location Player xAd Intros Performance Metric For Foot Traffic
XAd only wants advertisers to get paid if someone actually walks in the door. On Thursday, the location-based mobile ad network said it would allow brands to transact on a cost-per-visit (CPV) basis. Advertisers will be able to make media…
xAd Pushes the Industry Forward By Introducing First-to-Market Cost Per Visit Model, Guaranteeing Offline Visits
NEW YORK, NY – March 16, 2017 – xAd Inc, the global leader in location intelligence that drives sales, today launched the industry’s first pay-for-performance model for driving offline visits called Cost Per Visit. This solution is patent pending and third-party validated…