News & Announcements
Discover the latest news and industry updates from GroundTruth.
New Research Reveals Location Targeting Is 4X More Cost-Effective Than Online Metrics at Generating Offline Automotive Sales
NEW YORK, October 24, 2017 – According to new research by GroundTruth (formerly xAd), the leading global location technology platform, location-based targeting solutions are 4X more cost-effective at generating a real-world dealership visit than traditional media metrics like Cost Per…
GroundTruth, Largest Pure-Play Location Technology Platform Certified by Trustworthy Accountability Group (TAG)
NEW YORK, October 10, 2017 – GroundTruth (formerly xAd), the leading global technology platform driving in-store visits and sales by leveraging location as the primary source of intent, today announced it received the Trustworthy Accountability Group (TAG) “Certified Against Fraud”…
GroundTruth and Taco Bell ‘Location for Good’ Campaign Drives 170K+ Store Visits, Boosting Sales and Support for the Live Más Scholarship
NEW YORK, September 28, 2017 – GroundTruth (formerly xAd), the leading global technology platform driving offline visits and sales by leveraging location as the primary source of intent, today announced news of a collaboration with Taco Bell to bring awareness…
GroundTruth Reports Strong H1 Momentum and 35% QoQ Revenue Growth as Global Demand for Location Data and Technology Rises
NEW YORK – August 17, 2017 – GroundTruth (formerly xAd), the global location technology company that drives results with real data, today announced strong H1 2017 momentum. This includes 35% QoQ revenue growth with positive EBITDA in Q2, 35 new clients…
GroundTruth Cost Per Visit Experiences Strong Demand among National Retailers, Restaurants and Chains; Over 100 Active Campaigns Projected for Q4
NEW YORK, NY – August 8, 2017 – GroundTruth (formerly xAd), the global location technology company that drives results with real data, announced significant momentum for its first-to-market Cost Per Visit solution since its debut in March, including activation with…