News & Announcements
Discover the latest news and industry updates from GroundTruth.
Sun’s Out, Sales Up: GroundTruth Weather Triggering Gives Retailers a Boost
New York – May 4, 2017 – GroundTruth, the global leader in location intelligence that drives sales, is giving marketers the power to hyper-target and better understand consumers in real-time with its combination of highly accurate location data and newly…
xAd Pushes the Industry Forward By Introducing First-to-Market Cost Per Visit Model, Guaranteeing Offline Visits
NEW YORK, NY – March 16, 2017 – xAd Inc, the global leader in location intelligence that drives sales, today launched the industry’s first pay-for-performance model for driving offline visits called Cost Per Visit. This solution is patent pending and third-party validated…
Location Marketing Experts xAd Announces Expansion into Nine European Markets
London, UK – Feb. 23, 2017 – xAd Inc, the global leader in location intelligence that drives sales, announced today the launch of their location-based technology into 9 new countries across the Nordic, DACH and Benelux regions, bolstering the number of unique devices…
xAd Raises $42.5M Series E, Acquires WeatherBug; Accelerates Location Technology to Predict Where Consumers Will Go Next
NEW YORK, NY – Nov. 15, 2016 – xAd, Inc., the global leader in location intelligence that drives sales, today announced it has acquired WeatherBug (a division of Earth Networks), including its mobile and web properties: WeatherBug mobile, desktop and iWatch apps,…
DoubleVerify Bolsters Mobile In-App Viewability Solution with New Certified Partners AOL, xAd, Pocketmath, and Ubermedia
NEW YORK, NY – Oct. 20, 2016 – DoubleVerify (DV), the recognized leader in digital quality solutions, today announced the expansion of its mobile in-app viewability solution with newly certified partners AOL, xAd, Pocketmath, and Ubermedia. DV provides brand advertisers with total transparency into…