News & Announcements
Discover the latest news and industry updates from GroundTruth.
xAd Pushes the Industry Forward By Introducing First-to-Market Cost Per Visit Model, Guaranteeing Offline Visits
NEW YORK, NY – March 16, 2017 – xAd Inc, the global leader in location intelligence that drives sales, today launched the industry’s first pay-for-performance model for driving offline visits called Cost Per Visit. This solution is patent pending and third-party validated…
Location Marketing Experts xAd Announces Expansion into Nine European Markets
London, UK – Feb. 23, 2017 – xAd Inc, the global leader in location intelligence that drives sales, announced today the launch of their location-based technology into 9 new countries across the Nordic, DACH and Benelux regions, bolstering the number of unique devices…
xAd Raises $42.5M Series E, Acquires WeatherBug; Accelerates Location Technology to Predict Where Consumers Will Go Next
NEW YORK, NY – Nov. 15, 2016 – xAd, Inc., the global leader in location intelligence that drives sales, today announced it has acquired WeatherBug (a division of Earth Networks), including its mobile and web properties: WeatherBug mobile, desktop and iWatch apps,…
DoubleVerify Bolsters Mobile In-App Viewability Solution with New Certified Partners AOL, xAd, Pocketmath, and Ubermedia
NEW YORK, NY – Oct. 20, 2016 – DoubleVerify (DV), the recognized leader in digital quality solutions, today announced the expansion of its mobile in-app viewability solution with newly certified partners AOL, xAd, Pocketmath, and Ubermedia. DV provides brand advertisers with total transparency into…
xAd and AdMaster Launch First Mobile Advertising Measurement Solution that Links Campaign Performance to In-Store Visitation in China
Shanghai, September 2nd, 2016 — xAd, the global leader in location intelligence that drives sales, today announced its partnership with AdMaster, a leading marketing data technology company to provide its clients with a domestic measurement solution that links mobile campaign delivery…