News & Announcements
Discover the latest news and industry updates from GroundTruth.
xAd Raises $42.5M Series E, Acquires WeatherBug; Accelerates Location Technology to Predict Where Consumers Will Go Next
NEW YORK, NY – Nov. 15, 2016 – xAd, Inc., the global leader in location intelligence that drives sales, today announced it has acquired WeatherBug (a division of Earth Networks), including its mobile and web properties: WeatherBug mobile, desktop and iWatch apps,…
DoubleVerify Bolsters Mobile In-App Viewability Solution with New Certified Partners AOL, xAd, Pocketmath, and Ubermedia
NEW YORK, NY – Oct. 20, 2016 – DoubleVerify (DV), the recognized leader in digital quality solutions, today announced the expansion of its mobile in-app viewability solution with newly certified partners AOL, xAd, Pocketmath, and Ubermedia. DV provides brand advertisers with total transparency into…
xAd and AdMaster Launch First Mobile Advertising Measurement Solution that Links Campaign Performance to In-Store Visitation in China
Shanghai, September 2nd, 2016 — xAd, the global leader in location intelligence that drives sales, today announced its partnership with AdMaster, a leading marketing data technology company to provide its clients with a domestic measurement solution that links mobile campaign delivery…
xAd Launches MarketPlace Discovery, The First Ever Public Real-Time Foot Traffic Visitation Tool
NEW YORK, NY – June 15, 2016 – xAd, the global leader in location intelligence that drives sales, today announced the launch of MarketPlace Discovery, the world’s first public, real-time location intelligence platform that provides actionable visual insights into foot traffic…
xAd Achieves $250M Run Rate, 100% Revenue Growth as Location Intelligence Ad Business Booms
New York, NY – May 5, 2016 – xAd, the global leader in location intelligence that drives retail sales, today announced several growth milestones, including 100 percent year-over-year revenue growth, leading to a $250 million run rate for the company.…