The goal:

To increase awareness and intent to dine for lunch and dinner while driving traffic into restaurant locations from both loyal customers and competitive audiences.

Our location solutions.

Outback utilized branded display to reach mobile consumers on a local level by pairing competitive audience insights with relevant creative.

Proximity Targeting applied within 10 miles of Outback Steakhouse locations.

Competitive Audience Targeting focused on a 5-mile area around competitor locations including steak restaurants and other large national restaurant chains.

 

 

Results

Case Study / Outback

Overall campaign exceeded the industry benchmark Click Through Rate (CTR) by nearly 80%

However, post-click activity on competitive strategy was 78% greater than industry average CTR

Secondary conversion actions (e.g. store locator) were 11% higher among competitive targets than Outback locations

1 %

increased success rate