Retail
Drive potential shoppers to your store with location-based ads
Promote visits to your retail brand and brick-and-mortar locations by reaching the right people based on where they are and the places they’ve visited.
Drive Visits to your Store
Pay for Store Visits Only
Ads on Mobile, CTV, Social, Desktop and more
Reach potential shoppers when and where it matters the most.
PROXIMITY TARGETING
Target potential shoppers within any distance to your store to drive them to your location.
ON PREMISE TARGETING
Target potential shoppers when they are in a nearby store, parking lot, curbside pickup lanes, or within walking distance of your store.
LOCATION AUDIENCES
Identify target customers based on past visitation. Accurately reach shoppers who have recently visited any location, be it your own brand, a competitor or a category of brands.
BEHAVIORAL AUDIENCES
Combine visitation behaviors with demographic information to build sophisticated audience profiles. This data can then be used to target potential customers based on consumer lifestyle and interests.
custom audiences
Create tailored audiences by layering visitation data, behavioral attributes, demographic details, 1st party data, 3rd party data, app users and/or purchase data.
Cost Per Visit Pricing Model
Only pay when GroundTruth drives targeted shoppers into your stores
Reach Your Audience on
Multiple Devices…
GroundTruth makes it easy to run integrated cross-device marketing campaigns through a single platform.
Reach high-intent customers with display ads on their computers, mobile or tablets, or Connected TV devices.
…across Top Online Publishers
We deliver your ads on web inventory that has been manually curated for brand safety.
- Premium Inventory
- Brand Safety and Fraud Prevention Solutions
- Block Lists, Monitoring and Blocking Tags to Manage Brand Safety
Use our Intent-Based Targeting Solutions to
Support Your Most Important Initiatives
New Store Openings
Build buzz with pre-opening awareness campaigns and competitor messaging.
Support awareness and drive traffic on opening day.
Stay top of mind and build loyalty with ongoing campaigns.
Tentpole Events
Make the most out of your busiest times of the year with campaign strategies built from GroundTruth intent based data.
Get a leg up on the competition with better messaging for Easter, Back to School, Halloween, The Holidays and more.
Guaranteed Visits
Use our Cost Per Visit Pricing Model and only pay when GroundTruth drives targeted shoppers into your store.
We’ll report back on the best performing tactics.
Questions? Contact Us
Results That Matter to You
Measure the performance of your campaigns and optimize in real-time based on how users are responding to your ads.
Impressions
Reach
Frequency
Clicks
CTR (Click-through rate)
Online Conversion Tracking
Video Quartiles
Quartiles Reporting
Video Completion Rate
Time on Screen
Publisher Report
Store Visits and Cost per Visit
Visitation Rate and Visitation Lift
Percent of New Visitors
In-Store Visitation Latency
Day of Week with Highest Visitation
Time of Day with Highest Visitation
GroundTruth can tap into the measurement partner of your choice to measure visit, sales, or brand lift attributed to your campaign.
This is an addition to the standard reporting metrics you’ll have access to as a GroundTruth client.
Case Studies
from new customers to Athleta stores
39% of customers who were exposed to an Athleta campaign ad were observed in an Athleta store within three days.
visits to Coach retail locations
During a two-month timeframe with Audience and Location Targeting along with Cost per Visit model.
Want to hear more success cases? Contact Us
Ways to Activate Your Campaigns
Work with us on your terms, based on how you want to buy.
Managed Services
Activate your campaigns with GroundTruth’s Managed Service team, our hands-on, full-service offering. You’ll have access to:
Our entire targeting suite- Full campaign reporting capabilities
- Complete account management by our experts
Our entire targeting suite
Self Service
Plan, activate, and measure your media campaigns in Ads Manager, our easy-to-use self-serve platform.
- No IO contract required
- No minimum spend
- Real-time reporting on actual visits
DSP/Programmatic
Leverage the benefits of our verified intent data via PMP or audience targeting, in your own DSP.
- Programmatic audience data
- Private Marketplace (PMP)
- Integration with all major DSPs
Partnership/White Label
Supplement your core media offerings with GroundTruth’s geo-contextual marketing solutions.
- Customized partner products
- White-labeled solutions
- Dedicated support team
Questions? Contact Us
WEBINAR RECAP
Best Practices: Blockbuster Marketing Strategies for Entertainment and Retail
Learn how to identify your key audiences and discover new tactics to reach them in the right moments to drive conversions for your store.
GroundTruth
NOUN
1. Information provided by direct observation as opposed to information provided by inference.
The difference is in our data. GroundTruth is the first and only ad tech provider to receive three MRC accreditations across place, location, and visitation data.