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  • Work With Us

    Work With Us

    Make the process of growing your business seamless. Manage your campaigns through our professional services or do it yourself via our self-serve platform GroundTruth Ads Manager. Either way you can get support from our marketing experts. You choose.

    Self-ServePlan, activate, and measure your media campaigns in our easy-to-use self-serve platform GroundTruth Ads Manager.

    ManagedLet our team of marketing experts generate real business results and manage campaigns for you.

    PartnershipSupplement your core media offerings with GroundTruth’s geo-contextual marketing solutions.

    Programmatic Unlock all the benefits of GroundTruth’s verified intent data programmatically in a DSP of your choice.

    press release

    GroundTruth Acquires Self-Serve Local Ad Platform Addy

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    Solutions built to support your most important business goals, whether that’s boosting awareness, driving store and website visits or increasing sales.
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    CTV & OTT

    Reach streaming audiences on the big screen (CTV) and on any streaming device (OTT)

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  • Technology

    Technology

    Our technology is focused on generating business performance by reaching consumers during relevant moments throughout their everyday lives.

    BlueprintsLearn how we map the real world with the highest levels of accuracy and precision.

    Our DataHow we’ve achieved the industry’s most accurate visitation data.

    MRC accreditation

    GroundTruth Visitation Data Accredited By The Media Rating Council (MRC)

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    Resources

    Access our vast library of consumer insights, expert commentary and foot traffic tools to help you make informed marketing decisions.
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    BlogExpert analysis on trends impacting the marketing landscape.

     

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    UPCOMING WEBINAR

    Best Practices:
    Revamping Recruitment, Real Estate, and Event Marketing Strategies

    As you ramp up for the new year, set yourself up for success by sharpening your GroundTruth Ads Manager skills in order to maximize the impact of your marketing campaigns.

    Tuesday, January 25, 2022

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    Ad Age 2021

    Best Places to Work

    We are seeking top talent.

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Retail

Drive potential shoppers to your store with location-based ads

Promote visits to your retail brand and brick-and-mortar locations by reaching the right people based on where they are and the places they’ve visited.

Drive Visits to your Store

Pay for Store Visits Only

Ads on Mobile, CTV, Social, Desktop and more

Get Started

Reach potential shoppers when and where it matters the most.

PROXIMITY TARGETING

Target potential shoppers within any distance to your store to drive them to your location.

ON PREMISE TARGETING

Target potential shoppers when they are in a nearby store, parking lot, curbside pickup lanes, or within walking distance of your store.

LOCATION AUDIENCES

Identify target customers based on past visitation. Accurately reach shoppers who have recently visited any location, be it your own brand, a competitor or a category of brands.

BEHAVIORAL AUDIENCES

Combine visitation behaviors with demographic information to build sophisticated audience profiles. This data can then be used to target potential customers based on consumer lifestyle and interests.

custom audiences

Create tailored audiences by layering visitation data, behavioral attributes, demographic details, 1st party data, 3rd party data, app users and/or purchase data.

Get Started

Cost Per Visit Pricing Model

Only pay when GroundTruth drives targeted shoppers into your stores

Reach Your Audience on
Multiple Devices…

GroundTruth makes it easy to run integrated cross-device marketing campaigns through a single platform.

Reach high-intent customers with display ads on their computers, mobile or tablets, or Connected TV devices.

…across Top Online Publishers

We deliver your ads on web inventory that has been manually curated for brand safety.

  • Premium Inventory
  • Brand Safety and Fraud Prevention Solutions
  • Block Lists, Monitoring and Blocking Tags to Manage Brand Safety

Learn More

Use our Intent-Based Targeting Solutions to
Support Your Most Important Initiatives

New Store Openings

Build buzz with pre-opening awareness campaigns and competitor messaging.

Support awareness and drive traffic on opening day.

Stay top of mind and build loyalty with ongoing campaigns.

Tentpole Events

Make the most out of your busiest times of the year with campaign strategies built from GroundTruth intent based data.

Get a leg up on the competition with better messaging for Easter, Back to School, Halloween, The Holidays and more.

Guaranteed Visits

Use our Cost Per Visit Pricing Model and only pay when GroundTruth drives targeted shoppers into your store.

We’ll report back on the best performing tactics.

Questions?      Contact Us

Results That Matter to You

Measure the performance of your campaigns and optimize in real-time based on how users are responding to your ads.

Impressions

Reach

Frequency

Clicks

CTR (Click-through rate)

Online Conversion Tracking

Video Quartiles

Quartiles Reporting

Video Completion Rate

Time on Screen

Publisher Report

Store Visits and Cost per Visit

Visitation Rate and Visitation Lift

Percent of New Visitors

In-Store Visitation Latency

Day of Week with Highest Visitation

Time of Day with Highest Visitation

GroundTruth can tap into the measurement partner of your choice to measure visit, sales, or brand lift attributed to your campaign.
This is an addition to the standard reporting metrics you’ll have access to as a GroundTruth client.

Case Studies

Athleta
1,500 visits

from new customers to Athleta stores

39% of customers who were exposed to an Athleta campaign ad were observed in an Athleta store within three days.



Coach
Over 30k

visits to Coach retail locations

During a two-month timeframe with Audience and Location Targeting along with Cost per Visit model.



Want to hear more success cases?      Contact Us

Ways to Activate Your Campaigns

Work with us on your terms, based on how you want to buy.

Managed Services

Activate your campaigns with GroundTruth’s Managed Service team, our hands-on, full-service offering. You’ll have access to:

  • Our entire targeting suite
  • Full campaign reporting capabilities
  • Complete account management by our experts



Self Service

Plan, activate, and measure your media campaigns in Ads Manager, our easy-to-use self-serve platform.

  • No IO contract required
  • No minimum spend
  • Real-time reporting on actual visits



DSP/Programmatic

Leverage the benefits of our verified intent data via PMP or audience targeting, in your own DSP.

  • Programmatic audience data
  • Private Marketplace (PMP)
  • Integration with all major DSPs



Partnership/White Label

Supplement your core media offerings with GroundTruth’s geo-contextual marketing solutions.

  • Customized partner products
  • White-labeled solutions
  • Dedicated support team



Questions?   Contact Us

WEBINAR RECAP

Best Practices: Blockbuster Marketing Strategies for Entertainment and Retail

Learn how to identify your key audiences and discover new tactics to reach them in the right moments to drive conversions for your store.

Watch Replay

GroundTruth

NOUN

1. Information provided by direct observation as opposed to information provided by inference.

The difference is in our data. GroundTruth is the first and only ad tech provider to receive three MRC accreditations across place, location, and visitation data.

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GroundTruth is a media company that turns real-world behavior into marketing that delivers real business results.

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