Agency Advertising Platform
Real-time location marketing that drives engagement and generates loyalty
Your clients rely on you to deliver results through your advertising savvy. For many businesses, increasing visits to their store locations would significantly move the needle. Leverage GroundTruth’s location platform to drive people to visit your clients’ store locations and deliver a high return on ad spend.
Location is an increasingly important component of advertisers' media mix
As consumers turn to mobile to research purchases, mobile advertising will continue increasing in importance. Understanding not only what people search for online, but also where they visit offline will be a crucial component for advertisers.
Of total ad spend is predicted to go to mobile by 2022
Of total mobile ad spend is location targeted
Location tactics to drive results for your clients
Top tips for running successful campaigns in GroundTruth Ads Manager
Use proximity targeting to reach people within a 0.1-3 mile radius around a store
Give nearby users directions to drive them inside
Reach a customized list of competitors’ locations
Target people who have visited your clients’ competitor locations
Reach Behavioral Audience groups based on past visitation
For example, reach users bucketed as Millennials, contractors, working moms, etc.