Agencies

Help clients increase sales by using offline behaviors to reach their customers

Real-time location-based marketing that drives meaningful business outcomes.

Your clients rely on you to deliver results that generate growth for their business. For many brands that starts with generating visits to their physical locations. GroundTruth’s award winning location-based ad platform delivers a high return on ad spend by driving visits from your target audience segments.

Sign up now

Questions? Contact us

Why GroundTruth

Successful campaigns are all about knowing the who, where, and how.

Unlike our competitors who rely on what people do online to build their audiences, we rely on the power of location and people’s real world visitation behaviors in real-time. Through our patented blueprinting technology which maps the boundaries of stores and POIs, GroundTruth has unrivaled precision, accuracy, and scale in how it builds and targets audiences.

Audiences Built for Performance

We’ve built the industry’s most sophisticated audience profiles through our location technology. Reach likely consumers with precision and scale based on their past online and offline behaviors, interests, location, and demographic information.

Advanced Targeting Capabilities

Reach your audience in real-time in the moments that matter and when they are most likely to be impacted, such as near or within specific points of interest such as stores. Or target specific geographical areas such as states, DMAs, or zip codes.

Omnichannel
Capabilities

Extend your reach and amplify your message across additional key media consumption moments. Activate your display and video campaigns seamlessly on the same platform across all device types, including mobile, tablets, desktop, and OTT/CTV.

Premium Brand Safe Inventory

Activate your media on premium brand safe inventory.

Measurable
Results

Precisely measure the impact of your advertising efforts on foot traffic and purchase lift. Better understand who they are and why they shop.

Get Started

Here’s How We Are Different from
other Location-Based Ad Tech Companies

Why agencies, major brands, and small businesses trust us:

Campaigns and Services

	GroundTruth	Other Location-Based Ad Tech Companies
Targeting	Location Targeting – On-Premise, Neighborhood, Geo-Targeting. Audience Targeting – Location-Based Audiences, Behavioral Audiences, Custom Audiences. Weather Targeting – Reach consumers based on current or upcoming weather conditions.	No other location-based marketing company can offer all of these targeting tactics.
Media Channel	We can activate your campaigns across every major digital media channel within one seamless and easy-to-use platform. Mobile/Tablet – Reach your audience wherever they are. Desktop – Reach your audience at home or in the office. CTV & OTT – Reach your audience over streaming content on the large screen. Social – Connect with shoppers on social networks like Facebook/Meta and Instagram.	Most location-based companies cannot offer self-serve omnichannel capabilities.
Activation	Managed: Work with our team of experienced location advertising professionals to set up and run campaigns. Self Serve: Set up and run your own campaigns. Programmatic: Run PMPs or work with GroundTruth external partners to run campaigns through DSP.	Most location-based solutions providers only provide one or two ways to work with them: Managed or Programmatic. They also lack the scale and accuracy needed to reach local consumers.
Pay for Performance	CPM – No minimum spend Cost Per Visit (CPV) – First to market to allow clients to pay only when a store visit occurs. GroundTruth is also the only location provider to allow CPV for self-serve users.	Most location-based companies only offer campaigns on a CPM basis.
Creative Services	Upload custom creatives Creative repository: allows all users to bulk manage creative assets. Dynamic distance overlay: Dynamically populated text that indicates how far the user is from the nearest business location.	Most location solution providers do not offer creative services.

Data and Technology

	GroundTruth	Other Location-Based Ad Tech Companies
Mapping Technology	Blueprints – The only mapping technology that accurately draws brand locations and POIs at 3 layers: In-store, on-lot, and retail area. We have over 6 million Blueprints globally and see 30 billion visits annually. Blueprints are the foundation of all products and tactics developed here at GroundTruth, from targeting and audience building to attribution.	Use Radial targeting or automated polygons (Traditional radial geofences have been shown to provide up to 75% visitation inaccuracy). There isn’t a team of people approving and modifying POI maps, so accuracy suffers and, in fact, in most cases becomes out of date over time diminishing the accuracy of advertising campaigns.
Verified Visit Accuracy	We conduct an annual location accuracy audit of our foot traffic data and we are the only location provider to be third-party validated for three location data set accuracy. Accredited by the Media Rating Council (MRC) for our Place, Location, and Visitation datasets. 99% accurate as verified by Numerator.	MRC accreditations are considered the industry’s seal of approval. No other location-based ad tech company is accredited by the Media Rating Council for all three datasets.
Data Quality	Robust, multi-step process to verify locations signals and visit data: Patented Location Verification – filter inaccurate location signals. Place Verification – match location signals to places using Blueprints. Visit Verification – multi-step process to confirm the visit actually took place. The above processes and methodology were accredited by the Media Rating Council (MRC) The accreditation validates our accuracy of place-based visits.	Limited process to filter fraudulent lat/long signals. More importantly, not as thorough for verifying visit accuracy, which is critical to any ad campaign powered by location.

GroundTruth

Other Location-Based Ad Tech Companies

Mapping Technology

Blueprints – The only mapping technology that accurately draws brand locations and POIs at 3 layers: In-store, on-lot, and retail area. We have over 6 million Blueprints globally and see 30 billion visits annually.

Blueprints are the foundation of all products and tactics developed here at GroundTruth, from targeting and audience building to attribution.

Use Radial targeting or automated polygons (Traditional radial geofences have been shown to provide up to 75% visitation inaccuracy). There isn’t a team of people approving and modifying POI maps, so accuracy suffers and, in fact, in most cases becomes out of date over time diminishing the accuracy of advertising campaigns.

Verified Visit Accuracy

We conduct an annual location accuracy audit of our foot traffic data and we are the only location provider to be third-party validated for three location data set accuracy.

Accredited by the Media Rating Council (MRC) for our Place, Location, and Visitation datasets.
99% accurate as verified by Numerator.

MRC accreditations are considered the industry’s seal of approval.

No other location-based ad tech company is accredited by the Media Rating Council for all three datasets.

Data Quality

Robust, multi-step process to verify locations signals and visit data:

Patented Location Verification – filter inaccurate location signals.
Place Verification – match location signals to places using Blueprints.
Visit Verification – multi-step process to confirm the visit actually took place.

The above processes and methodology were accredited by the Media Rating Council (MRC) The accreditation validates our accuracy of place-based visits.

Limited process to filter fraudulent lat/long signals. More importantly, not as thorough for verifying visit accuracy, which is critical to any ad campaign powered by location.

Real world attribution

Measure in-store visits from ad spend and analyze campaign results in real-time using robust Ads Manager reports.

Summary Report.
Store Visit Report.
Incremental Visit Report.
Time of Day/ Day of Week Visit Report.
Audience Insights Report.
Reporting by Product.
Video Quartile Reporting.

Help clients increase sales by using offline behaviors to reach their customers