Evelyn Aguilera
Associate Director, Brand Strategy
Our location solutions.
Audience Targeting drove 82% of the generated in-store visits, largely by reaching consumers who had visited competitor locations in the past or had visited identified points of interest that would indicate a potential customer.
Neighborhood Targeting, a proprietary GroundTruth targeting method that reaches users based on areas of high visitation affinity with a brand’s store or audience type, drove brand awareness within key areas where visitors of competitors and store loyalists are frequently found.
Products Used:
Real results.
“Before we partnered with GroundTruth, our clients were unable to track specific in-store visits from digital marketing or purposely target visitors to their competitor’s locations. Now, thanks to the power behind GroundTruth’s unique technology, our franchisee clients are benefiting from hyperlocal, mobile-first targeting. We’re able to provide clients with real insights proving that we can reach real people in real time at real places.”
