Case Study/ Health Care
The six-month long campaign focused its messaging on in-person visits and the availability of Covid-19 testing to build awareness of the medical practice within the community and bring in new patients.
Overall, GroundTruth media reached over 33K unique users and drove over 3K clicks from potential patients to learn more about the medical offerings of the health care facility. In terms of impact on visitation to the facility, it resulted in a 2.4X increase in the number of daily patients compared to the pre-campaign time frame. By more than doubling the volume of daily patients, this campaign proved the importance of contextual ads in driving results.
Since the launch of this campaign, the health care center has seen new patients come back for other services, highlighting its success in creating repeat and long-term patients. With the learnings and success from this initial campaign, TBS is continuing to tap into GroundTruth’s product suite to promote their client’s offerings with focused precision.
Increased daily patient volume by
within six months
Avg. Click-through Rate
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