Health and Fitness Industry
Advertising Platform for Gyms & Fitness Centers
Reach fitness enthusiasts and healthy shoppers by understanding the places consumers go throughout their day
When it comes to reaching health-minded individuals with relevant messaging, using location data is the best way to gauge their interest in health-focused brands and gyms. Use location-advertising to reach people who have actually taken action to improve their health (rather than just saying they want to make healthy choices).
Why location works for health-focused brands
By understanding who people are based on their real-world visitation behaviors, health brands can draw in new customers and upsell their healthy loyalists.
Baby boomers are more likely than millennials to shop for pharmacy and health-related products
Of consumers who say they “Never eat out” have been seen at least once within a McDonald’s in the past month.
Location tactics to drive results for Health & Fitness brands
Top tips for running successful campaigns for health & fitness brands in Ads Manager.
Use Neighborhood targeting to reach people in areas that over-index for visitation to your brand
For example, gyms can reach people who may pass one of their gym locations on their daily commute
Reach a customized list of competitors’ locations
Target people who have visited competitors’ health brands to entice them to come to yours instead
Reach Behavioral Audience groups based on past visitation
For example, GroundTruth fitness enthusiasts are defined based on the actual fitness-related locations users visited