Amplify your recruitment efforts with localized digital campaigns
Complement your recruitment efforts and seasonal hiring cycles with GroundTruth’s suite of targeting products.
- Increase awareness of open jobs with location-based targeting powered by historical visitation or real-time behaviors.
- Maximize marketing dollars by strategically advertising open roles or upcoming career fairs.
- Activate GroundTruth’s media across mobile, desktop, CTV and OTT.
Questions? Contact us
Learn How GroundTruth Ads Manager Works
Where people go is the truest indicator of a purchaser’s intent. Think about it, the places you visit throughout the day say a lot more about your habits and who you are than, say, a Google search or a “like” on Facebook.
Tactics to drive results for your recruitment
Top tips for running successful campaigns in GroundTruth Ads Manager.
Proximity Targeting
Reach potential applicants in real-time when they are near specific points of interest. Leverage proximity targeting to connect with people who come within the designated radius of your locations, similar workplaces, or competitors’ locations.
Audience Targeting
Connect with off-the-shelf or custom audiences based on behavior, location, first or third-party audience data. Ensure compliance with inclusion-minded targeting strategies to expand your talent pool.
Neighborhood Targeting
Execute intelligent targeting based on areas of high visitation affinity with your location(s) or set of audiences. This scalable and custom
mobile marketing solution targets unique geographical pockets based on a combination of visitation patterns and audience segments.