Retail Industry
Retail Advertising Platform
Real-time location marketing that drives engagement & generates loyalty
Promote visits to your brick-and-mortar business by reaching the right people on mobile based on where they are and the places they’ve visited.
Why location advertising is crucial for retailers
In-store shopping is far from dead. In fact, the majority of purchases still occur offline. Use location advertising to drive potential shoppers into your retail stores.
67%
Of consumers prefer to make purchases in-store
90%
Of total retail transactions occur in-store
Tactics to drive results for your retail business
Top tips for running successful campaigns in Ads Manager
Target customers based on their past visitation to specific locations
For example, reach users who have visited Walmart
Reach a customized list of competitors’ locations
Capture market-share by enticing people to your store after they’ve visited a nearby competitor
Reach Behavioral Audience groups based on past visitation
For example, reach users bucketed as Discount Shoppers
Case Study / Athleta
How Athleta kept brand awareness and in-store visits active during the holidays
1
store visits driven
Case Study / L’Occitane
How L’Occitane used proximity targeting to capture the magic of golden hour
1 %
over secondary action rate benchmark
Learn how to buy and manage all of our available advertising products in our easy-to-use self-serve platform.
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