RETAIL INDUSTRY

What’s the value of a visit for your retail brand?

Real-time location marketing that drives engagement & generates loyalty.

Promote visits to your brick-and-mortar business by reaching the right people on mobile based on where they are and the places they’ve visited.

Sign up now

Questions? Contact us

Why location advertising is crucial for retailers

In-store shopping is far from dead. In fact, the majority of purchases still occur offline. Use location advertising to drive potential shoppers into your retail stores.

67%

Of consumers prefer to make purchases in-store

90%

Of total retail transactions occur in-store

Tactics to drive results for your retail business

Top tips for running successful retail campaigns in GroundTruth Ads Manager.

Target customers based on their past visitation to specific locations

For example, reach users who have visited Walmart.

Reach a customized list of competitors’ locations

Capture market-share by enticing people to your store after they’ve visited a nearby competitor.

Reach Behavioral Audience groups based on past visitation

For example, reach users bucketed as Discount Shoppers.

Get started

BLOG

Why Foot Traffic Still Matters in Retail and How to Increase It

It’s a digital age, but retail foot traffic isn’t going anywhere. Although e-commerce sales continue to increase…

Hosted by Jessica Meyers

learn more View all blog

Subscribe to GroundTruth Newsletter and Alerts

Get the latest GroundTruth industry insights, marketing strategies, and news delivered to your inbox.

What’s the value of a visit for your retail brand?

Why location advertising is crucial for retailers

67%

Of consumers prefer to make purchases in-store

90%

Of total retail transactions occur in-store

Tactics to drive results for your retail business

Target customers based on their past visitation to specific locations

Reach a customized list of competitors’ locations

Reach Behavioral Audience groups based on past visitation

How Athleta kept brand awareness and in-store visits active during the holidays

1

How L’Occitane used proximity targeting to capture the magic of golden hour

1 %

Why Foot Traffic Still Matters in Retail and How to Increase It

Subscribe to GroundTruth Newsletter and Alerts

What’s the value of a visit for your retail brand?

Why location advertising is crucial for retailers

67%

Of consumers prefer to make purchases in-store

90%

Of total retail transactions occur in-store

Tactics to drive results for your retail business

Target customers based on their past visitation to specific locations

Reach a customized list of competitors’ locations

Reach Behavioral Audience groups based on past visitation

How Athleta kept brand awareness and in-store visits active during the holidays

1

How L’Occitane used proximity targeting to capture the magic of golden hour

1 %

Why Foot Traffic Still Matters in Retail and How to Increase It

Sign up for Ads Manager

Request a Demo

Subscribe to GroundTruth Newsletter and Alerts