What’s the value of a visit for your retail brand?
Real-time location marketing that drives engagement & generates loyalty.
Promote visits to your brick-and-mortar business by reaching the right people on mobile based on where they are and the places they’ve visited.
Questions? Contact us
Why location advertising is crucial for retailers
In-store shopping is far from dead. In fact, the majority of purchases still occur offline. Use location advertising to drive potential shoppers into your retail stores.
67%
Of consumers prefer to make purchases in-store
90%
Of total retail transactions occur in-store
Tactics to drive results for your retail business
Top tips for running successful retail campaigns in GroundTruth Ads Manager.
Target customers based on their past visitation to specific locations
For example, reach users who have visited Walmart.
Reach a customized list of competitors’ locations
Capture market-share by enticing people to your store after they’ve visited a nearby competitor.
Reach Behavioral Audience groups based on past visitation
For example, reach users bucketed as Discount Shoppers.
Case Study / Athleta
How Athleta kept brand awareness and in-store visits active during the holidays
1
store visits driven
Case Study / L’Occitane
How L’Occitane used proximity targeting to capture the magic of golden hour
1 %
over secondary action rate benchmark
THE LEAN
Retail Insights Brief
In the following July 2021 Retail Lean Brief, we uncover the current landscape of retail foot traffic and explore new trends that have been impacting the industry.
BLOG
Why Foot Traffic Still Matters in Retail and How to Increase It
It’s a digital age, but retail foot traffic isn’t going anywhere. Although e-commerce sales continue to increase…
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