RETAIL INDUSTRY

What’s the value of a visit for your retail brand?

Real-time location marketing that drives engagement & generates loyalty.

Promote visits to your brick-and-mortar business by reaching the right people on mobile based on where they are and the places they’ve visited.

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Why location advertising is crucial for retailers

In-store shopping is far from dead. In fact, the majority of purchases still occur offline. Use location advertising to drive potential shoppers into your retail stores.

67%

Of consumers prefer to make purchases in-store

90%

Of total retail transactions occur in-store

Tactics to drive results for your retail business

Top tips for running successful retail campaigns in GroundTruth Ads Manager.

Target customers based on their past visitation to specific locations

For example, reach users who have visited Walmart.

Reach a customized list of competitors’ locations

Capture market-share by enticing people to your store after they’ve visited a nearby competitor.

Reach Behavioral Audience groups based on past visitation

For example, reach users bucketed as Discount Shoppers.

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THE LEAN

Retail Insights Brief

In the following July 2021 Retail Lean Brief, we uncover the current landscape of retail foot traffic and explore new trends that have been impacting the industry.

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BLOG

Why Foot Traffic Still Matters in Retail and How to Increase It

It’s a digital age, but retail foot traffic isn’t going anywhere. Although e-commerce sales continue to increase…

Hosted by Jessica Meyers

learn more View all blog

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What’s the value of a visit for your retail brand?

Why location advertising is crucial for retailers

67%

Of consumers prefer to make purchases in-store

90%

Of total retail transactions occur in-store

Tactics to drive results for your retail business

Target customers based on their past visitation to specific locations

Reach a customized list of competitors’ locations

Reach Behavioral Audience groups based on past visitation

How Athleta kept brand awareness and in-store visits active during the holidays

1

How L’Occitane used proximity targeting to capture the magic of golden hour

1 %

Retail Insights Brief

Why Foot Traffic Still Matters in Retail and How to Increase It

Subscribe to GroundTruth Newsletter and Alerts

What’s the value of a visit for your retail brand?

Why location advertising is crucial for retailers

67%

Of consumers prefer to make purchases in-store

90%

Of total retail transactions occur in-store

Tactics to drive results for your retail business

Target customers based on their past visitation to specific locations

Reach a customized list of competitors’ locations

Reach Behavioral Audience groups based on past visitation

How Athleta kept brand awareness and in-store visits active during the holidays

1

How L’Occitane used proximity targeting to capture the magic of golden hour

1 %

Retail Insights Brief

Why Foot Traffic Still Matters in Retail and How to Increase It

Sign up for Ads Manager

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Subscribe to GroundTruth Newsletter and Alerts