Travel and Tourism
Drive people to your destination using GroundTruth’s powerful omnichannel audience targeting
Drive visits
Increase destination interest
Ads on Mobile, CTV, Social, Desktop and more
Reach potential shoppers when and where it matters the most.
GroundTruth audiences are based on real-world location indicators and demographic information derived from visitation patterns collected by Blueprints, the industry’s largest and most accurate geofencing platform.
DRIVE MARKETS & FLY MARKETS
Target potential customers in states, DMAs, and ZIP codes based on their real-time location and places they have visited in the past.
ON PREMISE TARGETING
Target specific points of interest like airports and convention centers to convince travelers to visit locations while they’re in town.
WEATHER TRIGGERED MESSAGING
Send snowbirds to warm weather and ski-bunnies to the slopes using this unique and effective feature.
COMPETITIVE CONQUESTING
Build tailored audience segments using visitation data, behavioral attributes, demographic details, and purchase information.
custom audiences
- Build tailored audiences using visitation data, behavioral attributes, demographic data, and purchase information
- Layer third-party data on decision-making and influencer audiences like travel agents and event planners
- Stay top of mind until your target is ready to book by re-messaging exposed audiences for up to 90 days
GroundTruth’s Sample of
Destination Audiences
Reach Your Audience on
Multiple Devices…
GroundTruth makes it easy to run integrated cross-device marketing campaigns through a single platform.
Reach high-intent customers with display ads on their computers, mobile or tablets, or Connected TV devices.
…across Top Online Publishers
We deliver your ads on web inventory that has been manually curated for brand safety.
- Premium Inventory
- Brand Safety and Fraud Prevention Solutions
- Block Lists, Monitoring and Blocking Tags to Manage Brand Safety
Results That Matter to You
Measure the performance of your campaigns and optimize in real-time based on how users are responding to your ads.
Impressions
Reach
Frequency
Clicks
CTR (Click-through rate)
Online Conversion Tracking
Video Quartiles
Quartiles Reporting
Video Completion Rate
Time on Screen
Publisher Report
Arrival Rate
Arrival Lift
Stay Lift
Days to Arrival
Origin Markets
Distance to Arrival
GroundTruth can tap into the measurement partner of your choice to measure visit, sales, or brand lift attributed to your campaign.
This is an addition to the standard reporting metrics you’ll have access to as a GroundTruth client.
Case Studies
Increase in engagement rates over industry benchmark
Resulted in increased consideration across potential visitors and core audiences.
tourists driven to Simon Mall stores on the Las Vegas Strip
in just 45 days by targeting luxury enthusiasts visiting Las Vegas.
Want to hear more success cases? Contact Us
Ways to Activate Your Campaigns
Work with us on your terms, based on how you want to buy.
Managed Services
Activate your campaigns with GroundTruth’s Managed Service team, our hands-on, full-service offering. You’ll have access to:
Our entire targeting suite- Full campaign reporting capabilities
- Complete account management by our experts
Our entire targeting suite
Self Service
Plan, activate, and measure your media campaigns in Ads Manager, our easy-to-use self-serve platform.
- No IO contract required
- No minimum spend
- Real-time reporting on actual visits
DSP/Programmatic
Leverage the benefits of our verified intent data via PMP or audience targeting, in your own DSP.
- Programmatic audience data
- Private Marketplace (PMP)
- Integration with all major DSPs
Partnership/White Label
Supplement your core media offerings with GroundTruth’s geo-contextual marketing solutions.
- Customized partner products
- White-labeled solutions
- Dedicated support team
Questions? Contact Us
GroundTruth
NOUN
1. Information provided by direct observation as opposed to information provided by inference.
The difference is in our data. GroundTruth is the first and only ad tech provider to receive three MRC accreditations across place, location, and visitation data.