PetSmart Uses Mobile Location Technology To Drive Adoptions
GroundTruth is able to reach potential pet adopters on their mobile devices via real-time targeting of mobile users near PetSmart locations.
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Read MorePetSmart Uses Mobile Location Technology To Drive Adoptions
PetSmart Charities Uses GroundTruth’s Location Tech to Help Drive Pet Adoptions in 2018
GroundTruth has teamed up with PetSmart Charities to drive mobile users and potential adopters in-store this year. The partnership is a part of GroundTruth’s Location for Good program, a philanthropic initiative, in which the company donates media campaigns to generate awareness and action for nonprofits.
GroundTruth Announces Preferred Partner Program for Self-Serve Clients
Partners who are awarded this certificate are skilled in location-based marketing and have demonstrated success in driving offline visitation and performance for their clients.
Why Ecommerce Disruptors Are Pouring Dollars Into Brick-and-Mortar
A shopper visits a suitcase store to take a vinyasa yoga class. When she’s done, she goes to a lecture about sleep science at a mattress store and she winds up at a women-in-business networking event at a clothing shop.…
Report: Retailers should invest in better service, faster checkout for stores
The death of physical retail stores has been greatly exaggerated. Although there have been numerous store closings and bankruptcies, some retailers (e.g., Macys, Target) have recently reported strong earnings and are seeing more in-store customers. In addition, there has been…
Location data is the gift everyone needs for the holidays
Summer is a distant memory and grocery store aisles are already brimming with candy corns. What does that all mean? That the holidays are just around the corner. Use the insights you can glean from location data to prepare your…
GroundTruth Expands Shopper Marketing Efforts With New Hires in Northwest Arkansas
GroundTruth appoints two new hires to lead Consumer Packaged Goods and Shopper Marketing in their recently opened Bentonville, Arkansas office.
GroundTruth Wins MarTech Breakthrough Award for Best Overall Mobile Marketing Company
We’re thrilled to share the news that GroundTruth has received the “Best Overall Mobile Marketing Company” award by MarTech Breakthrough, an independent organization that recognizes the top companies, technologies, and products in the global marketing technology industry today. The mission…
GroundTruth Teams With Technomic To Track Restaurant Sales Across 200 Brands
“Consumers may aspire online, but they live offline—no one travels to a restaurant without genuine intent,” says GroundTruth CMO Eric Hadley. The new partnership will examine specific menu items and dayparts to help restaurants answer questions about “intent.” Read the…
Technomic partners with GroundTruth to enhance customer traffic intelligence for Top 500 restaurants
New partnership will strengthen sales performance-tracking technology with location and daypart insights for the restaurant industry