What is Omnichannel Marketing?
Omnichannel marketing is a multichannel approach that allows companies to advertise across all channels and devices, providing a seamless consumer experience.
In a world where customers search across multiple devices, such as mobile, desktop and Connected TV (CTV), omnichannel marketing is a way to reach consumers on each device and market accordingly. For example, a consumer may see a display ad on mobile, and then receive a more in-depth ad on their desktop, where they can more easily research the product for further information. Omnichannel marketing gives a brand flexibility to provide the correct messaging on the correct channel.