2020 Holiday Strategy Guide - Travel
2020 has disrupted “business as usual” for all. As one of the most hard-hit industries, travel and tourism has been completely interrupted due to borders closures, stay-at-home orders, and concerns over safety precautions in enclosed spaces like planes, trains, and hotels.
While we can expect that this year’s holiday travel will look differently from past years, GroundTruth has been actively observing the rapid changes in consumer behaviors and optimizing our tech solutions to better connect you with your key audiences.
Looking to recent travel trends, the TSA reports that the number of airport travelers is down by more than half of last year’s figures. This trend is likely to continue as 35% of people say they will not be traveling at all this holiday season. Now is the time for quick pivots with strategies based in data-based insights, grounded in historical trends and real-time behaviors. Download our complete guide to:
- Understand key travel audiences during the holiday timeframe
- Uncover what summer travel trends signal for the winter travel months
- Unwrap the most effective targeting tactics to help you connect with audiences profiles such as The Deal-Inspired Adventurer, The Homeward Bound Traveler, and The Snow Bird
Fill out the form below to download the complete guide.
Fill out the form below to access the 2020 holiday strategy guide travel.