How to Run an Effective Audio Campaign with GroundTruth
Launching and connecting Audio ads to real business results, like in-store visits, is now possible on GroundTruth.
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Expert analysis on trends impacting the marketing landscape.
Read MoreHow to Run an Effective Audio Campaign with GroundTruth
Digital Audio and CTV: Ideal Channels to Advertise to Sports Fans
As sports fans shift toward CTV and digital audio, advertisers have a unique opportunity to reach highly engaged audiences.
Drive Growth with Q1 Ad Spend
Advertisers tend to slow down spending at the top of the year. Here are a few reasons to rethink that strategy.
Ad Strategies to Drive Faster Conversions
The real business result all advertisers want is conversions. Here are strategies for driving faster conversions.
PMPs vs. Preferred PMPs: Everything You Need to Know
What's the difference between PMPs and Preferred PMPs at GroundTruth? We'll tell you.
Essential Channels for Ads that Drive Real Business Results
What ad channels work best together to drive real business results? We'll tell you.
Signs Your Ad Platform Uses High Quality Data
Three signs that your ad platform uses the quality data necessary to drive real business results.
How to Build Precise Audience Targeting for Full-Funnel Marketing Strategies
Audience targeting determines much of the success of your campaigns. Here's how to make it more precise.
Real-World Behavior Is Critical for Efficient Ads
Read four reasons why real-world behavior is the foundation of successful ad campaigns.
5 Mobile Marketing Strategies & Tools for 2025
Read our top 5 mobile marketing strategies & tools to help drive foot traffic to your brand. If you’re not using mobile marketing, learn why you should be!
Questions CMOs Should Ask Before Investing in AdTech for Media
Investing in the right adtech changes what's possible for your marketing team. Here are questions CMOs should ask before making their decision.
3 Steps to Building a Successful Media Plan Around CTV
Your media mix should meet customers when they're most engaged. That means building a plan around CTV. Let us show you how.